Please read the below Role Profile to make sure you fully understand what is required for this role

Assistant Social & Advocacy Marketing Manager
Ref: Assistant Social & Advocacy Marketing Manager

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Job Title:                 Assistant Social & Advocacy Marketing Manager

Department:             Marketing

Reporting To:           Social and Advocacy Marketing Manger

Location:                  Maidenhead, Berkshire

Hours:                      Full Time, 35.75 hours per week


About WW:


WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. To learn more about WW and jobs with a purpose, visit


Mission: We inspire healthy habits for real life*

*For people, families, communities, the world – for everyone.


Role Overview:

Reporting directly to the Social and Advocacy Marketing Manager, and working closely with the Social, Advocacy and PR Assistant, this role will entail developing advocacy plans and growing social media presence through innovative and creative social media activities. Support the influencer programme to help increase brand consideration across the social landscape. Collaborate with internal teams and agencies aligning with the Digital Marketing Strategy.


Key Responsibilities:

  • Reporting in to the Social & Advocacy Marketing Manager, support the national social media strategy, advocacy framework and strategic partnerships
  • Work closely with Global team to deliver exciting, innovative and creative activities and align to the Digital Marketing Strategy
  • Build out and manage influencer relationships and programs to create content, change perceptions, and extend the reach of our brand messaging
  • Embrace a ‘test and learn’ mind-set to explore market platforms, tools and relationships in pursuit of growing and enhancing the brands reputation and market position
  • Conduct competitive analysis studies on WW's competitors and set KPI targets based on this analysis
  • Create a dialogue and engage in two-way conversation on relevant social channels, forums and groups
  • Work alongside the CRM team to ensure channel alignment for maximum cross-promotion and generation of qualified leads for the business
  • Develop and maintain good working relationships with the Operations team, partners and external suppliers
  • Assist in the development and delivery of national marketing campaigns as part of the Digital team
  • Continue a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
  • Managing internal monthly briefing process and managing internal stakeholders
  • Build agency relationships to understand paid for social activity and working with Social Advocacy Marketing Manager plan each paid social campaign
  • Support the Social Advocacy Marketing Manager with the Content calendar for all Social platforms
  • Align with other departments to ensure collaboration across channels
  • Stay up-to-date with digital technology trends and generate new ideas to draw audience’s attention and develop brand awareness
  • Support the development of social media campaigns and implement activations in line with strategy and agreed targets


Key Skills/Competencies:


  • 2+ years proven social media experience gained from a similar role
  • Social Media/Digital Marketing/Marketing degree preferred
  • A passion for social media technologies with a thirst to develop news skills and knowledge
  • Excellent copywriting skills
  • Strong project management or organisational skills
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Experience in working across multi-disciplinary teams to drive business value and interpret business requirements through the channels
  • Experience of working with/managing social content, influencers and social media agencies
  • Ability to manage and own multiple projects across Social at any given time, displaying good organisational and time-management skills and a high attention to detail
  • Deep understanding and experience of all current major social media networks (Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat etc.) and the nuances that make them (and their audiences) individual, including tone-of-voice
  • Experience in managing communities across key social platforms, and understanding what makes these communities tick is desirable
  • Ability to understand and adapt to changing social media landscape and trends
  • Strong interpersonal and influencing skills, with the ability to interface collaboratively cross-functionally and relate both upwards and downwards within the organization and with suppliers and agencies
  • Candidates that operate a blog and/or operate across multiple social networks in a personal capacity are desirable
  • Strong personal integrity and accountability
  • Excellent at multi-tasking and problem solving
  • A self -starter, with a real drive for results and continual improvement
  • Customer focused and commercially agile, with ability to think and act quickly in response to changing conditions
  • Enthusiastic and confident - a real ideas generator
  • Experience in managing a team preferred


Impact Behaviors:


Our Organisational values and how we behave and have an impact on each other and our members, is something that is very important to us as a business.  The Behaviours we must embrace and the actions we must take in order to achieve a professional business.


Below are behaviours we believe must happen, so we can maintain a happy healthy relationship with each other and our members:


Stay Curious: Approach situations with an open mind and explore things from different vantage points. Make the effort to look beyond the obvious, embrace new experiences and explore the unknown.


Win Together: Harness the power of our global network, embrace diversity, engage in meaningful collaboration and invest in each other`s success.


Act Boldly: Make our mark in the world. Focus on the exponential rather than the incremental. Dare to imagine what 10X could be and then create the plan to get there.


Make a Difference: Invest deeply in each other both personally and professionally. Act with empathy and be aware of the impact we can have on each other and the world.








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